Overlooked talent is a real opportunity.
Join the pioneers already leveraging this hidden talent pool.
Our Partners enjoy an almost limitless pipeline of talented, experienced, dedicated people, ready to step in and perform in your organisation once they’ve completed the Visible Start Programme.
LEARN MOREConsultancy and other services
Expert guidance for a stronger workforce
Consultancy & other servicesThe future of your workforce has been here the whole time
Recruitment is hard, and is only going to get harder. When you look closer, the answer is clear: Midlife Women are the future of work, and your organisation.
8%
Only 8% of the workforce in the advertising industry is over 51 (source: IPA Agency Census 2025, written by Anna Sampson Consulting Ltd)
35%
35% of leadership roles in large UK companies are held by women (source: The Financial Times, 2024)
10%
The majority of organisations in UK and Ireland spend more than 10% of their HR budget on recruitment (Source: Michael Page)
Isn’t it time to think differently?
Midlife women are here, ready and very able to make a difference in the rapidly transforming workplace.
Women who have been through our Programme are trained and prepared to perform. They bring experience, stability, and what AI never will: humanity by the bucket load.
They also offer a wide range of transferable skills, all while being the answer to your retention and DEI.
Why continue to struggle when the answer is right here?
Our partners:
Partner with us for a stronger, more diverse workforce, effortlessly
We use the term ‘partnering’ because that’s exactly what this is: a partnership where everyone wins.
We work together to support midlife women into the workforce. The women win because they get to thrive in roles that challenge and inspire them.
You win because you get:
TALENT
Seasoned professionals who bring experience, institutional knowledge, humanity, and a multitude of skills. Talent to fill the gaps today and grow with you tomorrow.
REPUTATION
Partnering with us is good for your brand. Clients, investors and employees all want to know that you walk the walk. So give them something great to talk about.
COST PARITY
Partnering with us gives you access to key talent at the same cost as traditional recruitment. But with better retention. It is a reallocation of resources that works!
STABILITY
The Visible Start partnership is the antidote to ever increasing churn.
Plan for the long-term with a talent pipeline that never runs out.
People want to know that you take DEI seriously and with women over 50 forming an increasing percentage of the workforce, your actions speak louder than words.
Invest smart. Instead of playing the numbers game with multiple hires, take the strategic approach and find the right people who want to stay with you.
Same recruitment spend.
More for your money.
Greater impact.
Cost-neutral and hassle-free. You get all the support you need from us, and a pipeline of ready-to-go talent for your usual recruitment spend.
Gain positive exposure when partnering with us. This free external PR will amplify your employer brand through our network and media reach.
Why wait? Partner with us now so you – and your midlife recruits – can hit the ground running with no delay. Waiting until you are formally recruiting leaves you on the back foot.
Future-proof your workforce. With a dwindling pipeline of younger workers, midlife talent brings long-term stability and value with their experience, loyalty and lower turnover.
Our proven programme gets results and provides support to your midlife women for a whole year. This level of support ensures that those women settle in quickly and, crucially, stay.
The Visible Start programme is delivered in-house and by subject experts. This provides access to ready-to-contribute, skilled new hires, as well as potential accreditation as a result of your contribution.
PARTNER WITH US
Find out how we can tailor a programme to fit your unique requirements and move at your pace. Get in touch to start the conversation.
Highlights from our WPP 2025 Programme
Play videoConsultancy AND OTHER SERVICES
Empowering Your Workforce and Business Growth
We tailor our pricing to your unique business requirements. Contact us for a proposal to suit your needs.
Visible Start offers strategic consultancy designed to:
- Optimise the performance of your multi-generational workforce.
- Strengthen your DEI initiatives.
- Cut recruitment costs by unlocking the potential of midlife women.
- Upskill and develop AI literacy in your midlife team members.
Seamless Onboarding for New Hires
We help your organisation efficiently integrate midlife women from our Visible Start programmes, ensuring they make an impact from day one.
With a focused, tailored approach, you’ll benefit from faster productivity, better retention, and stronger team integration, all while showcasing your positive employer brand.
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Bridging Generational Gaps: Addressing Gendered Ageism and Unconscious Bias
Our engaging, interactive workshops help multi-generational teams recognise and challenge subtle gendered ageism and unconscious bias.
Through open dialogue and developing empathy, we dismantle barriers to inclusion, improve cohesion, and reinforce your commitment to an inclusive, supportive workplace. This boosts team performance AND your employer brand.
BOOK A CALLUnlock AI’s Potential: Practical Multi-Generational AI Integration Workshops
Equip your entire workforce, especially midlife women, to confidently leverage AI. Our hands-on sessions demystify AI, teach key AI skills including prompt engineering, and champion thoughtful AI adoption.
The result? Higher AI ROI, leading to maximised AI ROI, improved collaboration, and a future-ready, future-proof workforce.
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Strategic Career Pathways for Midlife Talent: Growth, Retention, Success
We help you design clear progression routes for midlife women beyond their first role to keep them engaged and growing.
By tapping into their wisdom and experience, you’ll retain top talent, and boost long-term profitability.
BOOK A CALLMenopause Friendly Accreditation
Achieve Menopause Friendly Accreditation to demonstrate your real commitment to employee well-being and inclusion. This isn’t just a nice-to-have: it is a strategic move that will:
- Lift your DEI strategy
- Improve retention AND productivity
- Strengthens your employer brand
- Ensures legal compliance while retaining the invaluable experience and wisdom of your team
Contact us to talk about all services we offer at Visible Start
BOOK A CALLVisible Start shapes the conversation
The Visible Start Programme has been making headlines for years.
From our groundbreaking partnership with WPP to supporting the careers of hundreds of professional midlife women, the story is one of impact, humanity, and crucially, success.
Here’s how we continue to shape the conversation around midlife women powering the workforce.
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